Reformation, the popular sustainable fashion brand, has recently released a new line of swimwear that is making waves in the fashion world. What sets this swimwear apart is not just its trendy designs and flattering silhouettes, but also its use of new and improved materials that are both environmentally friendly and high quality. This is a step in the right direction for the fashion industry, as consumers are becoming more conscious of the impact their purchases have on the environment. In this article, we take a closer look at Reformation’s swimwear line and hear from editors who have tried and loved these sustainable pieces.
Priced between $68 to $168 and available in sizes XS-XL, Reformation’s swimwear line is made from a renewable and bio-based fiber called EVO by Fulgar. This innovative material is not only sustainable, but also incredibly soft and comfortable. Alison Melville, the brand’s chief innovation officer, shares that with each seasonal drop, they aim to make their products even more sustainable. In fact, the first range of the swimwear line incorporated deadstock fabric from Reformation’s debut swimwear collection in 2019. This commitment to using eco-friendly materials is a testament to the brand’s dedication towards creating a more sustainable fashion industry.
Besides being environmentally friendly, Reformation’s swimwear is also designed to complement and round out their customers’ existing wardrobes. Melville explains that the brand was inspired by the concept of outfitting and looked to the silhouettes of their top performing apparel items to create complementary swim pieces. This is evident in the Soleil Bikini Top, which features a sweetheart neckline detail that is also seen in one of their most popular dresses, the Bryson Dress. This attention to detail and cohesion in their collections shows Reformation’s commitment to providing their customers with well-designed and versatile pieces.
Since its launch, the swimwear line has been a huge success, with solid colors being the most popular choice among customers. This trend reflects the Ref shopper’s love for ’90s minimalism, as seen in the Tossa Top, Azure Bottom, and Soleil Top – all of which were in the top five SKUs at the time of writing this article. To get an insider’s perspective on these popular pieces, we enlisted the help of four editors from Popsugar, who tested and reviewed them. Their unanimous conclusion? The quality of the fabric and fit of the swimwear is unmatched.
But don’t just take our word for it, let’s hear from the editors themselves.
PS feelgood editor shares, “Reformation’s revamped swimwear has definitely caught my eye. The quality of the fabric is impeccable and I love how flattering the designs are. I tried the Tossa Top and Azure Bottom and I can confidently say that they are now my go-to swimsuit pieces.”
PS fashion market editor adds, “The Soleil Top is hands down my favorite swimwear piece from Reformation. The fit is perfect and the vibrant red color just screams summer. I also love how it can easily transition from a day at the beach to a night out.”
PS fashion writer shares her experience, “I was a bit skeptical about wearing a one-piece, but the Reformation Soleil One-Piece definitely changed my mind. The fabric is soft and stretchy, making it comfortable to wear all day. The high-cut silhouette is also very flattering and accentuates my figure in all the right places.”
And finally, PS fashion editor exclaims, “I am obsessed with the Reformation swimwear line. The sustainable materials make me feel good about my purchase and the designs are so on-trend. The Soleil Bikini Top is my top pick – it’s a must-have for any summer wardrobe.”
With such rave reviews from the editors, it’s no wonder that Reformation’s swimwear line is flying off the shelves. And to make it even more accessible to customers, the brand has updated the prices and checked stock for all products. So whether you’re into solid colors or bold prints, there’s something for everyone in this swimwear collection.
In conclusion, Reformation’s swimwear line is a game-changer in the fashion industry. Not only does it offer on-trend designs and flattering silhouettes, but it also prioritizes sustainability without compromising on quality. So, if you’re looking for stylish and eco-friendly swimwear options, look no further than Reformation.
