In recent years, the demand for halal beauty products has been on the rise, with more and more consumers seeking ethical and sustainable options for their skincare and makeup routines. However, the definition of “halal beauty” has often been limited to just being free of animal-derived ingredients and alcohol. But one brand is on a mission to change that perception and redefine what halal beauty truly means for the global marketplace. That brand is Paragon.
TIME had the opportunity to speak with Dr. Sari Chairunnisa, the founder and CEO of Paragon, to learn more about the brand’s journey and how they are revolutionizing the halal beauty industry.
Paragon was founded in 2019 with a clear vision to provide high-quality halal beauty products that are not only ethical but also inclusive and innovative. Dr. Sari, who has a background in pharmaceuticals and has been working in the beauty industry for over a decade, noticed a gap in the market for halal beauty products that cater to all skin types and needs.
“When I started Paragon, I wanted to create a brand that not only met the halal standards but also offered a wide range of products for all skin types and concerns. I wanted to break away from the traditional perception of halal beauty being limited to just basic skincare products,” says Dr. Sari.
And that’s exactly what Paragon has achieved. The brand offers a diverse range of products, from skincare to makeup, that are not only halal certified but also cruelty-free, vegan, and environmentally friendly. Paragon’s products are free of harmful chemicals, making them safe for all skin types, including sensitive skin.
But what sets Paragon apart from other halal beauty brands is its commitment to innovation. The brand uses advanced technology and ingredients to create effective and high-performing products. “We want to show the world that halal beauty can be on par with conventional beauty products in terms of quality and efficacy. We are constantly researching and developing new formulas to provide our customers with the best possible products,” explains Dr. Sari.
Paragon’s dedication to innovation is also reflected in its packaging. The brand uses sustainable and recyclable materials for its packaging, and they have also introduced a refill program to reduce plastic waste. “We believe that being halal goes beyond just the ingredients. It’s also about being ethical and sustainable in all aspects of our business,” says Dr. Sari.
Since its launch, Paragon has gained a loyal following not only in its home country, Indonesia, but also in other parts of the world. The brand has successfully expanded to countries like Malaysia, Singapore, and the United States, with plans to enter more markets in the future.
When asked about the challenges of entering the global marketplace, Dr. Sari says, “The biggest challenge for us was changing the perception of halal beauty. Many people still have a limited understanding of what it means, and it was important for us to educate them and show them that halal beauty can be modern, innovative, and inclusive.”
And Paragon has certainly achieved that. The brand has been featured in various international publications, and its products have received rave reviews from beauty bloggers and influencers worldwide. “We are grateful for the support and recognition we have received from the global community. It motivates us to continue our mission of redefining halal beauty,” says Dr. Sari.
Paragon’s success has not gone unnoticed. The brand has won several awards, including the Best Halal Beauty Brand at the 2020 Cosmopolitan Beauty Awards. “It’s an honor to be recognized for our efforts in promoting halal beauty on a global scale. It’s a testament to our hard work and dedication,” says Dr. Sari.
As for the future of Paragon, Dr. Sari has big plans. “We want to continue expanding our reach and introducing more innovative products. We also want to collaborate with other brands and organizations to further promote the concept of halal beauty and its benefits,” she says.
Paragon’s journey is not just about creating halal beauty products; it’s about breaking stereotypes and redefining what it means to be halal in the beauty industry. With their commitment to innovation, sustainability, and inclusivity, Paragon is paving the way for a more ethical and conscious global marketplace.
